The fun is in the Play-Doh! Doh-doh-doh-doh!

For the launch of Play-Doh’s Swirling Shake Shoppe toy we had to conceptualise and create a candy land made of Play-Doh and of course, the adorable Doh Doh characters that live there. Our team came up with several character options, a few environment ideas and a stylised toy design. The final spot is only 5”, but we are pretty sure you will be seeing more of these guys in the future …

Play-Doh Shake Shoppe Spot – Director’s Cut

Our 3D pitch for the project was inspired by the Toy Story bedroom – the perfect setting for the Doh Doh’s gang to come alive and get up to mischief. As usual, we were on a tight deadline for this pitch, from start to finish – 5 days, and a whole lot of coffee :)

Play-Doh 3D Pitch

Play-Doh 2D Pitch

Character Doodles	Early Character Designs
Final Character Designs	2D Concept of the Gang
Initial Background	Toy Concept